What’s Your Mign? Find Your Match with Alternative Astrology for Music Lovers

To celebrate Valentine’s Day in a way that resonated with the idobi demographic, I helped create the characters and develop the concept for musical astrology signs, a series that matched music with love archetypes. My team worked with renowned artist Jeff Langevin to design the illustrations and I created a quiz for fans to find their “true love match.” In order to ensure the campaign reached its full potential, the playlist I helped curate, full of matching songs, was aired on idobi Radio for the duration of the campaign, and it garnered a generous amount of audience interaction.