Be You Louder Billboards
in NY, Nashville, and LA

In order to bring more awareness of idobi Radio’s roster of hosts, this campaign turned them into billboard models, using hashtags to highlight their individual personalities. I project managed the campaign, assisting in organising the shoot at the idobi studio in Los Angeles as well as managing the editing timeline and design. The billboards were posted nationwide in key target areas, beginning with New York, Nashville, and Los Angeles, before expanding to other cities for maximum exposure.