Times Square Motion Billboard:
"alternative is your soundscape"

Born from a network-wide concept my team created, “alternative is your soundscape” evolved into a full-blown campaign that hit across America with a flagship motion billboard in New York’s Times Square. Running during April 2021 on the Nasdaq Building, it was a culmination of a lot of blood, sweat, and magic I poured into it as project manager. It helped to launch idobi into the public eye beyond the music scene and we found that an uptick in partnerships, brand recognition, and listenership soon followed.