Sing it Your Way:
idobi Hosts Billboard in Toronto

To expand on idobi’s Sing it Your Way campaign, my team got some of the radio hosts involved to showcase their personalities. As a project manager, I organised the shoot at the idobi Studio in Los Angeles and managed the editing timeline and design. The motion billboard was a flagship installation in Toronto’s Yonge-Dundas Square and garnered a huge boost in recognition and listenership.